Vasana
Before you start

Consumer interview

Eight quick screens, mostly a real conversation. Partway through you can hand the phone straight to them for the closing questions — "New shopper" on the confirmation screen loops you back in for the next one.

1 of 8 · Opening

What brought them here?

2 of 8 · Their shopping world

How do they usually shop?

3 of 8 · What they're into

Which categories are they actually into?

4 of 8 · The Vasana moment

Now, the Vasana part

Reference, not a script: "Vasana's a curated marketplace bringing together independent fashion, beauty, and home brands you won't find on the big platforms — vetted for quality and story, not mass-produced. Think a well-edited multi-brand boutique, online."

5 of 8 · Would they buy

Would they actually buy?

6 of 8 · Wrap-up

Your read on this one

This part's just for you — it stays private, before anything's handed over.

Hi there 👋

Just a couple quick things about you — tap through whenever you're ready.

7 of 8 · About you

A few quick things about you

All done 🙂

Hand it back whenever you're ready.

8 of 8 · Review

Last check

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